Blog

The hype surrounding artificial intelligence is dying down and reality is setting in for small and medium-sized enterprises. On 1 October 2026, our CTO Christian Poyatos Ohler will be speaking at the AI Catalyst Summit in the AI Village. His clear message to business leaders is this: if you don’t understand processes and fail to develop your own ability to interpret technology, you’re simply burning money.

Large-scale digital projects don't fail for lack of budget or insufficient expertise, but due to a fundamental misunderstanding of how digital value is created.

A frank word to mid-sized businesses: Why multi-million investments in IT often feel like a step backwards, and why the fault lies with the system, not you.

Today, many European SMEs face the same trap: they optimize existing structures instead of thinking in a radically new way. But those who only accelerate what is long outdated will have to watch as their competitors pass them by with "automobiles". The key is to translate visions into reliable technology—quickly, sustainably, and without dependencies.

It’s 2025. We tap to pay, place orders through apps, and stream films in seconds — yet digital transformation in many European companies is stalling. Not because technology is missing, but because the bridge between ambitious business visions and reliable execution remains fragile.