Blog

Insights into digital sovereignty, Impact Squads, and the bridge between business & technology.

Europe’s Digital Decade and the future of SMEs

It’s 2025. We tap to pay, place orders through apps, and stream films in seconds — yet digital transformation in many European companies is stalling. Not because technology is missing, but because the bridge between ambitious business visions and reliable execution remains fragile.

Why faster horses aren't enough - and what companies can learn from it

Today, many European SMEs face the same trap: they optimize existing structures instead of thinking in a radically new way. But those who only accelerate what is long outdated will have to watch as their competitors pass them by with "automobiles". The key is to translate visions into reliable technology—quickly, sustainably, and without dependencies.

AI in mid-sized businesses: Between hype and reality

Many European companies hesitate to use AI because they perceive the solutions as too complex and the variety of tools as overwhelming. A pragmatic approach is key: focus on specific use cases, build data literacy, and work with partners who help create internal expertise. Those who act now will turn the AI boom into a real competitive advantage and secure their place in the market.